Google ranking factors kaunse hain?

Agar aap chahte hain ki aapki website Google ke search results mein top par aaye, toh aapko Google ke ranking factors ka achhi tarah se samajhna hoga. Google apni algorithm mein kai saare signals ko consider karta hai taaki wo best possible result user ke saamne laa sake. Is guide mein hum discuss karenge top Google ranking factors jo aapki website ki visibility, authority aur traffic ko boost karte hain.

✅ 1. High-Quality Content

Content hi SEO ka king hai. Agar aapka content valuable, original aur user-centric hai, toh Google usse prefer karta hai.

• Informative aur in-depth content likhiye.

• User ke intent ko samajh kar likhiye.

• Content mein keywords natural tarike se daaliye.

✅ 2. Keyword Usage & Optimization

Keywords ka sahi istemal aapke page ko relevant banata hai.

• Title, headings (H1, H2), URL aur first 100 words mein keywords ka use karein.

• Overstuffing se bachiye.

• Long-tail aur LSI keywords ka use karein.

✅ 3. Mobile-Friendliness

Google ab mobile-first indexing use karta hai, jisme mobile version ko pehle dekha jata hai.

• Responsive design ka use karein.

• Font size readable ho.

• Buttons touch-friendly ho.

✅ 4. Page Speed (Loading Time)

Agar aapki site slow load hoti hai, toh Google usse lower rank karta hai.

• Image compression karein.

• Browser caching enable karein.

• CSS/JS minify karein.

✅ 5. Backlinks (Quality Inbound Links)

Backlinks kisi bhi site ki authority ke liye bahut important hote hain.

• High-authority websites se backlinks lijiye.

• Natural aur relevant links banaiye.

• Avoid spammy or paid links.

✅ 6. User Experience (UX)

Google aise websites ko prefer karta hai jo users ko accha experience deti hain.

• Clean design, easy navigation.

• Kam bounce rate aur zyada dwell time.

• Interactive aur fast-loading pages.

✅ 7. Secure Website (HTTPS)

HTTPS aaj ke time mein ek ranking factor ban chuka hai.

• SSL certificate install karein.

• HTTP se redirect karke HTTPS par site shift karein.

✅ 8. Domain Authority

Domain ki age, trust aur backlink profile se DA tay hota hai. Jitna zyada DA, utna zyada trust Google ke liye.

• Consistent SEO efforts se DA badhta hai.

• Quality content aur backlinks build karein.

✅ 9. Content Freshness

Google updated content ko zyada importance deta hai, especially for trending topics.

• Old articles ko update karein.

• Regularly naye posts publish karein.

✅ 10. Internal Linking

Internal linking se aap search engines ko site structure samjha sakte hain.

• Har post se related post link karein.

• Anchor text relevant aur natural ho.

✅ 11. Meta Title & Description

Ye dono user aur search engine ke liye important hote hain.

• Title mein main keyword include karein.

• Description user ko click karne ke liye motivate kare.

✅ 12. Image Optimization

Images bhi SEO mein role play karti hain.

• Alt text mein keyword include karein.

• File size compress karein.

• Descriptive file name rakhein.

✅ 13. URL Structure

Clean aur readable URL Google ke liye helpful hoti hai.

• URLs short, keyword-rich aur hyphen-separated honi chahiye.

• Avoid complex URLs with symbols or numbers.

✅ 14. Bounce Rate

Agar user page par aaye aur turant chale gaye, toh Google negative signal leta hai.

• Content engaging banaiye.

• Internal links use karke user ko site pe rokiye.

✅ 15. Dwell Time

User page par kitna samay bitata hai, ye bhi ranking factor hai.

• In-depth aur useful content likhiye.

• Videos, images aur infographics ka use karein.

✅ 16. Structured Data (Schema Markup)

Structured data se aap Google ko batate ho ki page ka type kya hai – article, product, recipe, review, etc.

• FAQs, star ratings aur product info ke liye schema ka use karein.

• Rich results milne ki sambhavna badhti hai.

✅ 17. Core Web Vitals

2021 se ye major ranking signal ban gaya hai:

• LCP (Largest Contentful Paint): Page ka main content kitni der mein load hota hai.

• FID (First Input Delay): User ka pehla interaction kitna responsive hota hai.

• CLS (Cumulative Layout Shift): Page layout kitna stable hai.

✅ 18. Click-Through Rate (CTR)

Agar aapka link zyada click hota hai, toh Google ko lagta hai ki ye zyada relevant hai.

• Catchy titles likhiye.

• Power words aur emotional triggers ka use karein.

✅ 19. Social Signals

Direct ranking factor nahi hai, lekin high shares se visibility aur backlinks milte hain.

• Content shareable banaiye.

• Social media pe actively promote karein.

✅ 20. Domain Age & History

Purane aur trusted domains ko Google zyada trust karta hai.

• Agar aap naye ho toh content aur backlinks ke through trust build karein.

Conclusion: Kaunse Google Ranking Factors Pe Dhyan De?

Google ke 200+ ranking signals hote hain, lekin har signal ka weight alag hota hai. Agar aap beginner ho toh niche diye 5 main areas par focus karo:

1. High-quality, keyword-optimized content

2. Fast-loading, mobile-friendly, secure website

3. High-authority backlinks

4. User experience (UX) aur engagement

5. Regular updates aur structured data

Aap jitna Google ke ranking factors ko samjhoge, utni hi behtar strategy bana sakoge apni website ko rank karwane ke liye.